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How Being a ‘Giraffe’ Can Help Increase Social Media Engagement

Are you looking for ways to stand out on social media and draw more attention to your posts? Here’s an unexpected tip: be a ‘giraffe’!

In 2017, April, a pregnant giraffe located in Animal Adventure park went viral when the zookeepers began livestreaming the final stretch of her pregnancy. Why? Well, for the zookeepers a giraffe birth may have been just-another-day-at-the-job, but for the rest of us it was something unique we could be a part of!

The key to success on social media is creating content that resonates with your audience – which can often mean surprising them with something they don’t usually see, even if it’s commonplace in your industry. Whether it’s an unexpected POV or angle, an unorthodox video style or format, or other creative elements, doing something out of the ordinary can capture people’s attention and make them take notice.

No, that doesn’t mean getting dressed up in a full giraffe costume (though, who knows, maybe it’ll work!). By ‘being a giraffe’, we mean daring to be different and putting out content which stands out from the usual feed.

Look past the conventional posts that everyone else is doing and brainstorm some crazy ideas for content instead. You might just be surprised at how effective it can be! The end result? More engagement and more conversions for your business – now that’s what we call being a real ‘giraffe’ 🙂

Struggling to come up with creative content? Let Hydrus Connect take the guesswork out of it with our Social Splash Plan! We’ll craft custom, unique content that focuses on engagement and getting people talking – no more worries about what to post!

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Ryan Thompson

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